With gas prices rising and the debate on global warming going on, a lot of people are realizing that the Earth is a finite resource. At the very least, we shouldn't be so cavalier about how we use our resources. Some are realizing we should be more careful, and want to shop better. And I need to start using the reuseable bags that are in my car and I keep forgetting them.
Another way is shop Organic products that are available at this next generation shopping engine. And it's more than recycled bags and the usual things you would think of when you think of going green. They let you search for products by searching for such attributes as organically grown, solar-powered, made from bamboo, post-consumer recycled, compostable, chemical-free, cruelty-free, and reclaimed.
I know there's a lot of times when you feel like you can't make a difference, so why bother? But a lot of times, just starting makes a difference. Once you realize it isn't as bad as you thought you start doing more and more. And if more people just did a little, it would add up a lot more than when they were doing nothing. Now if I can remember to bring those reuseable bags into the store...