You see phone towers all the time, and more and more you're seeing wireless cell phone towers pop up. After all, the guy going all over the place isn't going around saying "Can you hear me now?" for his health. Okay, it's just a commercial, there isn't just one guy going everywhere checking cell phone reception. But with all the cell phone companies out there, they are working on developing a network where their company can stand out above the others. And there are many components involved which through synergy become a powerful entity that will allow the business to thrive and grow, and theoretically make those who invest the money, time and effort into making that business successful can get a high return on that investment. Take wireless cell tower owners, for example. They are the lifeline for the business, as it were. Companies like the cell phones can talk about rate of growth, shareholder expectations, etc. until the cows come home, but if people can't make their calls on their cell phones, all that talk isn't going to amount to anything. I think some companies are so worried about profits and rate of growth that they lose sight of that most basic fact. That's why they should pay attention to things like the components that make up the service they offer to the community, like cell phone towers.