You've probably heard about identity theft, about how easy it is to pull off, what steps you should take to ensure it doesn't happen to you. But even with those precautions, all it takes is one misstep on your part, or encountering a crafty individual, to cost you hours and lots of money, just to undo the damage an identity theft causes you. And you wouldn't even know it happened unless you were turned down for a loan or contacted by a collection agency. And it doesn't look like the government is going to do anything about it. And some would say that you should take care of yourself, and I can understand that point of view. With lifelock, they offer proactive protection against identity theft to ensure your security. They guarantee their service up to $1 million dollars, and CEO Todd Davis is so confident in his company's services that his social security number is in their advertising.