Jezebel has this post up that points out how marketing can exploit the culture of fear that's been built up in this country. Particularly in the Brink's Home Security commercials. What do they all have in common? Women home alone until a man with a crowbar shows up and is scared away when he trips the alarm. As the commentors point out if that's the case the money could be better spent on things like self-defense classes, mace, and animals.